You want to get full value for your excess IT hardware, right?
The following guidelines are useful whether you’re planning to sell
“IT” on eBay, another auction site or to a remarketer for trade-in.
1) Test and Assess
Make sure you know exactly what you have. A slight change in the
processor speed of a server, for example 900Mhz versus 1.2Ghz, could
mean a difference of hundreds or even thousands of dollars in final
value. Confirmation that your system is in good working condition can
also reap you 2 to 10 times as much in value.
Test your system and if possible list a printout of your positive
boot-up somewhere online or within the auction. Otherwise, offer a
short warranty or guarantee against DOA to give the buyer the assurance
that they are aquiring a working item. If you can also print out a
configuration diag, this can be a great assurance as well. Most
importantly though, don’t just assume you know your configuration based
on an original bill of sale; check it out for yourself. System
configurations are often upgraded from the original date of purchase.
2. Valuation
Setting a starting bid near what you want to get for it, but not for
more than what similar items have sold for is a good idea. Don’t get
what you want for it? Poll some resellers of that item that you’ll find
from a Google search and see if you’re way out of the ballpark.
Sometimes “buy-it-now” prices and online website prices are way above
what the active market is trading at.
3. Use Keywords in Title
This is pretty straightforward but so many sellers don’t take advantage.
I know that when I go to eBay that it’s definitely no fun to dig
through hundreds of listings in a category, so I just go to the search
option from the get-go. I would imagine that loads of other people do,
too. Don’t spend too much real estate on the adjectives, go for lots of
good hearty product nouns. They’re good for you.
4. Go Premium
I’m hesitant to ask people to spend more money for a listing, but when
I’ve upgraded to a premium service such as listing in multiple
categories, adding a subtitle or being featured in a category, I have to
say, I’ve seen some pretty good results. I only do this for items that
I really want to move out of inventory badly or on high dollar
offerings.
So, good luck and if you don’t want to hassle with eBay or you’re not getting what you want, you can always give ol’ Vibrant a holler (or an email would work, too).
(Article 4 of 5 in our eBay article series.)